Google Adwords Management

Wick IT Services is pleased to be working with Google in the Engage programme for Agents. This programme allows me help you, by offering  Google AdWords Management to organise your pay-per-click advertising campaigns.

With a professionally managed campaign, together we can obtain great results for your business by using the extensive tools and services provided by the biggest search engine on the web.

Why Use AdWords?

Basically because Google AdWords is quite simply the most cost effective way of targeting potential customers who are actively interested in what you are selling. To paraphrase Google themselves, here are the key benefits of  AdWords:

Reach

Over 31 million adults in the UK (67% of the adult population) use the internet and are increasingly looking for local services online - The Google network reaches over 84% of them. Even though many customers do not purchase online, they do tend to research their purchase online first.

Relevance

Google AdWords shows ads to prospects who are actively searching for what businesses have to offer. Google rates ads in much the way as they rate normal searches and endeavour to put the most relevant ads in front of the browser. That's why designing great ads takes effort and dedication.

Return on Investment (ROI)

Pay per click model ensures that businesses only pay for qualified leads. Unlike conventional advertising costs are much more flexible for businesses with limited advertising budgets. Some businesses are not looking for clicks, just exposure for branding purposes. Google offer alternative plans for such circumstances too.

Why You Should Engage Wick IT Services?

Because I Give You Free Money!

Well for a start, I'm in the happy position to give you a fifty pound voucher from Google to try AdWords with no obligation to commit yourself to a long campaign or ongoing contract.

You can use this, when you sign up to a new Google AdWords account. The voucher will be valid even if you don't go with Wick IT Services to manage your AdWords campaign!

The Real Benefits of a Managed Campaign

Even before you start, I can help you in a number of ways:

Asking the right questions about your customers

• Who are your customers?

• What are their interests?

• How do they choose purchases in your sector?

• How do they purchase products and services in your sector?

Asking the right questions about your marketing strategy

• How do you currently promote your products and services?

• How much does each customer bring to your business?

• What are your marketing goals?

• Where does your website fit with your strategy?

Designing a campaign suited to your business

• Defining where your ads should appear,

• Differentiating you from your competitors,

• Tie in with other marketing efforts, and

• Set up a campaign that fits your budget and calendar.

Running Your Campaign on a Day by Day Basis

Once your campaign is up and running, that is by no means the end of things as you'll know from your own experience of running a business. If you have read any literature about text advertising on the web you will have heard it said many times that every word needs to be tested and retested.

If you are running your business, will you have the time to test whether each and every word in your ad is selling effectively for you? With a managed Adwords campaign, you'll know that your ads are being checked and reviewed and honed to be the most effective ads they can be.

Here are just a few of things that I shall be doing on your behalf:

Checking ad effectiveness

• Tweaking the wording of text ads,

• Monitoring where clicks are coming from,

• Checking search terms and keywords, and

• Monitoring competitors.

Monitoring budget and spend

• Monitoring cost per click and cost per action,

• Checking campaigns run to budget, and

• Keeping Google account funded as required.

Creative input and ideas

• Writing and testing short text ads,

• Drawing up campaign ideas and schedules to keep your business visible,

• Monitoring your main website performance, and

• Reporting to you regularly in plain English.

What is the Next Step?

If the idea of using Google AdWords management strikes you as an opportunity you should look into, either again or for the first time, simply use the form here to tell me a little bit about your business or, if you prefer, use the contact direct form to request a call back.

I shall get in touch again to arrange a good time to talk over ideas, by phone or skype, for your upcoming campaign and, if we agree to work together, organise terms and payment arrangements.

Common Sense in a Complex World