Search Engine Optimisation (SEO)

Every business that has a website, wants that website to pay its way in the world. Even if you have a small business, that serves a limited customer base, your website deserves to be seen by those searching for the products and services you provide.

Whether you are technical or not, the chances are that you know a little about search engines and you may well have heard the term Search Engine Optimisation too. In a sentence, search engine optimisation (seo) is all about placing your website pages at their best advantage to be noticed and highly rated by the major search engines.

Wick IT Services is pleased to provide SEO for small businesses and will put together a bespoke SEO package for your website.

Why is it important to be in the top thirty?

Depending upon the area of business in which you operate you may have from just a few competitors to hundreds of millions of potential rivals vying for your customers' attention on the internet.

Yet you know, from your own experience of searching, that if a site does not appear in the first page or two of results on a search you are more likely to alter your search terms than continue hunting through the results till you find the perfect website. In 2006, iProspect and Jupiter Research conducted the influential, and now classic reference, survey on internet searchers' behaviour and confirmed that your experience is how over 80% of people behave.

Taking a look at the research from iProspect (from 2006 but still widely regarded as valid) two numbers are very important to remember;

• 62% of search engine users click on a search result within the first page of results, and
• 90% of users click on a result within the first three pages of search results.

So, that's why you need to be in the top thirty at least and preferably in the top ten!

How do the search engines rank websites?

In the United Kingdom, over 75% of all searches on the web take place using Google. It has a huge advantage over Yahoo and Bing and very few people use other search engines. The reason that it has such a great advantage is that it produces the most relevant results. And Google judge results in exactly the same way most people do. The website needs to be:

• Relevant,
• Respected,
• Reputable, and
• Recent.

In order to establish this, Google use "more than 200 signals to order websites" in the results of a search query, and they "update these algorithms on a weekly basis" (according to their own words) so it's a never ending challenge to ensure that your business meets the appropriate criteria to get in front of your potential customers.

With all the competition you have against you, it may seem astounding that you can be found at all! You will certainly see why SEO for small businesses is a vital service for any small business website aiming to attract new customers directly from the search engines.

How can Wick IT Services help you with your website?

Firstly, by ensuring that the content of your website is highly relevant to the search terms your customers use when they are seeking to answer the needs that your business can satisfy.

Secondly, by getting your site mentioned on and linked from others that are regarded as authority sites, your business becomes more respected in your industry or business sector.

Thirdly, building your website's level of trustworthiness by reviewing the overall look and quality of the content, ensuring that everything works smoothly, securely and safely. This helps make your business look reputable.

Fourthly, helping you with keeping your site up to date and recent with items of news about your business and other information that will be of interest to your customers.

Of course, there will be a lot more to it than I can put in a few short paragraphs but if you'll kindly answer a few questions in the quote request form, I'll be able to let you know what will be required to get your particular site onto the first page of search for your potential customers.

Will it be expensive?

Sadly, it's not easy to answer that question as it really depends where your website is starting from and how strong your competition may be. What I can guarantee though is that we'll work to a budget that ensures the results will make any investment required worthwhile and that the SEO service you get from Wick IT Services comes in at a cost that you'll find hard to beat for the level of service provided.

Together we shall agree a set of goals for your website using the SMART principle and the targets we agree will therefore be:

• Specific
• Measurable
• Achievable
• Relevant
• Time bound

So with clear targets for your website SEO, when I say guarantee, I mean it!

If your site does not achieve any particular measurable target we formally agree together, you will get back, in full, the fee agreed for that particular target.

How do you get started?

The quickest way to get started is to complete the quote request form but if you want to make some enquiries before committing to anything at all, perhaps just to say "hello" and get to know me, feel free to use the contact form to introduce yourself.

I look forward to working with you.